Why it is SO Important
Here are three tips to help you build an elevator speech that will help you make a HIGH IMPACT.
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your company does. A good elevator pitch should last no longer than a short elevator ride of 20-30 seconds, hence the name.
1. Identify Your Goal
What do you want out of this or what is your objective?
For example, do you want to find more properties to buy? Do you need to find cash partners?
2. Explain What You Do
Start your elevator pitch by describing what you or your company does. Focus on the problem or problems that you are solving.
Think of something unique that will make YOU stand out.
Here is an example of one of my elevator pitches when referring to buying properties using the BRRRR Method but remember to tailor it to you client
“We buy houses from motivated sellers at 40-60 cents on the dollar.
We repair them up to 75 cents on the dollar.
Then we refinance the property to get our 75 cents back and then do it all over again.
We are always looking for more properties and more potential partners.”
3. Practice it
I am shocked at how many people want to see great results or want to be great at something, but they DO NOT practice.
A mentor told me this years ago and it is so true. What is unrehearsed is unnatural. You may think winging it is more your style but you would be wrong. When you don’t practice you will forget key points or talk too fast or stop and try to remember what to say and this will hurt your little window to make a BIG impression.
Practice to get the right timing, pace, inflections, and even body language.
You have heard the old saying:
“It is not what you say but how you say it.”
Practice it regularly so it will come out smooth and you never know when you will need to use it.
Do not forget to keep it short. The whole purpose of this is to keep it under 20-30 seconds. This may be the hardest part for some people but it is vital. You do not want it to come across like a monologue.
By spending time honing this skill it will open more and more “doors” for you as you build this new career of real estate investing.
We would love to hear yours, so please share with us and others
~ Jeremy Isles